(Credit: Road & Track)
Jeep, known for its lineup of fantastically rugged vehicles, is about to enter the luxury game. Nearly 30 years after the Jeep Wagoneer was discontinued, the subsidiary of Fiat Chrysler is preparing to reintroduce the car as its high-end option.
Built on the next-generation Grand Cherokee platform, the Wagoneer will belong to its own model, dedicated to “the pinnacle of premium for the Jeep world,” according to Mike Manley, Jeep brand chief.
First reported by Automotive News, Jeep aims to have the Wagoneer and Grand Wagoneer on the market by late 2019 and will push the brand in a more luxurious direction on their high-end vehicles and trims. By using the Wagoneer title for a premium vehicle instead of trims, Jeep can use names such as Overland and Summit to extend the luxury brand.
This Wagoneer name has long been associated with the Jeep brand, introduced in 1963 as one of the first modern American production sport utility vehicles. Sold initially as a station wagon, the Wagoneer is known for its classic faux wood body side vinyl. With production of the car continuing until 1991, it was one of the longest running production cars in American automaker history.
Fiat Chrysler’s CEO Sergio Marchionne has announced that the Warren Truck Assembly complex outside of Detroit will be home for the new SUV, with the Ram 1500 pickups, the vehicle previously made there, being moved to Sterling Heights Assembly for the 2018 model year.
If you can’t wait for 2019 and need a Jeep now, come see us! We have a large selection of the iconic American brand with everything from the Cherokee to the Wrangler on the lot.
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